Learning Strategist & Designer

Developing digital learning experiences that build skills, adoption & performance.

Photo of Andrea smiling and looking at the camera, in a black t-shirt lit by sunlight.

About Me

What surprises people most about me is that I have 11+ years of experience as a Graphic/UX Designer, Marketing Manager, and 7 years experience as a College Instructor. From there, I transitioned into eLearning Design and Learning Strategy.

It felt like an intuitive change because these disciplines all share one goal: helping people successfully adopt new ideas, skills, and technologies through thoughtful and functional user experiences.

Currently, I’m a Senior Learning & Development Specialist at my current corporate workplace (financial institution).

Some quick facts:

  • I am recognized by stakeholders and management as an influential professional for my ability to gain buy-in, drive tech adoption and earn trust.

  • I’ve designed 100+ courses/programs in the past 6 years (via workplace, higher education & freelance work).

  • I’ve taught 300+ students how to use Adobe Photoshop.

  • I’ve been an entrepreneur off-and-on throughout my 15-year career, providing services and consulting in graphic design, UX/web design, marketing strategy, eLearning, learning strategy, and technology training.

  • I’m a graduate of UBC’s Master of Educational Technology (MET) program (2025)

  • I love to volunteer my time and participate in events hosted by UBC’s MET Community (e.g., student orientation, program feedback, hackathon participant).

  • I’m a proud Auntie, avid runner, patient gardener, and casual crafter.

Impact & Value

I bring 15+ years of experience designing learning strategies and experiences that build skills, drive adoption, and support organizational performance.

Impact highlights:

2000+ learners reached
100+ courses/programs designed in the past 6 years
300+ clients and stakeholders supported
55% increase in learner confidence
80% increase in product sales following targeted training

I have designed and implemented learning solutions for organizations ranging from 10-to-1,200 employees. The solutions I develop combine learning science, UX design, marketing, and technology strategy to help organizations build skills, drive adoption, and navigate change.

In 2025, I developed Digital Media and Data Literacy for Adults, an interactive course featured by MediaSmarts and adopted within the University of British Columbia's Master of Educational Technology program. The course helps adults build the digital skills and confidence needed to navigate a rapidly evolving technology landscape.

I'm passionate about helping organizations build learning cultures that support growth, confidence & competence, and meaningful change. If you're exploring workforce upskilling, learning strategy, AI adoption, or learning transformation initiatives, I’d welcome a conversation. 

Digital Media & Data Literacy for Adults

An online course designed to teach Adults living in Canada to recognise and think critically about mis- and disinformation, have the skills to responsibly and creatively contribute to online spaces, and collaborate with and support those in their communities.

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Explore Selected Projects

Learn How to Compost at Home

An interactive eLearning experience for beginners to learn how to compost at home in their own backyards; covering everything from why, the tools needed and how to sort materials.

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Canabot Chatbot

An AI chatbot for new Canadians to research resources and opportunities; complete with a usability rubric and interactive user guide.

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